Power In Multiples: defining Approval and Triplet Power.
June 12, 2016
Stop making network marketing weird. I work my a** off.
July 26, 2018
Stop making network marketing weird. I work my a** off.
July 26, 2018
Yes, our Facebook feeds have been flooded with direct sales. And I'll agree that some direct sale companies—and some of the distributors in those companies—have made things weird. Some companies have trained their sales reps (yes, there are many different names for this) to say outlandish things, never even talk about the great product until someone asks, and allure to immediate wealth and freedom. And the thing that burns me the most is when companies have their distributors ask when you are going to join “THEIR TEAM,” along with countless other weird and vague statements that no one looking for loyal customers or promising business partners would say.
“Pyramid scheme,” you say? That phrase burns me.
EVERY SINGLE BUSINESS IS SET UP LIKE A PYRAMID.
Where does the scheme come in? A pyramid scheme suggests you can never earn more money than the person who enrolled you. It means that your efforts do not equal success and you will always just remain the employee vs. the employer.
I was schemed too, but it wasn't by my multi-level marketing company. It was by the everyday pyramid scheme—the “real job.” You know, the 9-to-5 that everyone admires and accepts. With a 9-to-5, greater work effort doesn’t always translate into a larger paycheck. You could dedicate 15 years of your life to a job that never rewards your efforts with a raise and/or promotion. Maybe you interview for a job you are more than qualified for but it just so happens another candidate had better connections. Maybe you give more to your job off the clock than every person working alongside you gives on the clock, and the only thing you get for it is the standard 3% cost of living increase. The real scheme is the one where you never leave the the bottom of the pyramid.
Multi-level marketing isn't weird. It's actually a great opportunity.
Aside from “it's a pyramid scheme” being thrown at me daily for merely suggesting someone ditch candles for a diffuser, I also hear, “I'm not paying more for a product so this company can pay their distributors!”
Let's examine this for a moment. Someone took time out of their day to share something with you and educate you and it’s not okay that this person makes a percentage of the sale? Yet we are perfectly okay watching ads during the Super Bowl. MULTI-MILLION DOLLAR ADS. We see advertised products at Walmart and grab them. Do you not think there's a markup to cover the cost of the ad? Is Walmart not getting a cut? How does Walmart stay open?
We have a terrible perception of what network marketing is.
I, for one, do not work 10 minutes a day from my cell phone to earn an income. I actually have to teach something; I have to run a business. I show up everyday, prep for classes, gather information, present (PUBLIC FREAKING SPEAK), answer questions, and follow up! This is a requirement for the lifestyle I'm “selling” (cringe). See, you have me feeling guilty! I'm not sure you could do all those things without getting some sort of reimbursement. Yet we deem network marketers as crooks.
Then there's educating for free. Sometimes after all of my educational efforts I am told, “Yeah, thanks for all the guidance. I ended up buying from a friend who said she was going to start doing this.” Zero reimbursement. If I wasn't part of the wellness industry, and if I didn't believe in what I was “selling,” man that would be a tough pill to swallow….multiple times. But here's the deal: I want people to live this lifestyle, and I know good things come to those who work. So I keep on working, and if there is one thing I want to do more than anything it is for people to live well and educate people who don't understand this industry.
I hold classes in which I not only educate for free but I share what I offer to those I personally sponsor. My sponsorship is truly valuable! But I am often asked, “Will you still provide free education if I purchase from someone else?”
It's an awkward question. I politely say no, the person is angry and I'm left baffled. It's a good thing I'm resilient and I have great appreciative customers and business partners to keep me sane!
I think in the world of the internet we believe everything should come free. It can't. No one would be able to work doing what they love if there is no compensation.
Let's look at this from a traditional business model. Imagine you visit Sephora and ask them 20 questions about makeup, they give you a free makeover, and you gush over how beautiful it is and how confident they have made you feel. Would you end your visit saying, “Thanks! I'll make sure to find all this makeup on eBay and reference you when I leave feedback”? And when they no longer want to answer 100 of your questions after that, you become angry. Does that make sense?
Or what about a personal trainer? Would you walk into a gym and say, “Hey, I'm never coming back here, but I have a home workout program I'm doing and I am wondering if you could give me some guidance on how to hold these weights? And can you check out my burpee form? Am I doing it right?”
We would never do that! Or at least I hope not!
If I can do anything for the network marketing profession it would be to encourage people unfamiliar with network marketing to respect it and the people doing it.
To the Younique girls doing a live video every day, I see you. I salute you! Seriously, if I wasn't already head over heels for my current makeup, I know exactly the girl I’d talk to for Younique!
To the wine guy, I kinda wish you'd talk more about your wine than your opportunity. Regardless, you show up every single day. And when I'm sick of going to the wine store, you're my wine guy!
To the Tastefully Simple lady who is at every vendor show, you put the time in and you make some mean dips for me to sample. You're going to get my money! #bayoubourbonislife
To the Beachbody coach who is killing it with their fitness routine, teaching the classes and meal prepping, I see you! I'm going to ignore those infomercials because I know better!
Those are just a few examples! I respect your businesses and your efforts, and I see your value. Some things you just can't buy at Walmart. Good things cost money. Good things require education, and not every company can sell their goods at Walmart. Or maybe not every company is okay with paying someone $10 an hour to do that.
Maybe network marketing is full of ordinary people doing extraordinary things because they enjoy the product and what they do, and they have the opportunity to “manage” their own business and have their efforts matter and not have a set salary.
BTW, if you're a jerk you'll never succeed at network marketing. You actually have to care about people, help and support them. You have to manage yourself and teach others how to do it! If you meet someone successful at network marketing chances are they’re a really, really good person and not just good at “sales.” Trust me.
This is where I'm supposed to put a vague statement about opportunity—not mention my product—and invite you to learn more. I'm not going to do that.
I work for a company called Young Living. They are the leaders of innovation and science when it comes to essential oils. They are a complete health and wellness lifestyle company. They are not just oils—but if I didn't teach you that, you would never know. They promote memberships to their company so you can save money buying their products without paying retail (it's a lot more). Hhhmmmm sounds a little like a COSCO membership. Not so wierd !
And, most importantly, memberships encourage consistency! It's not something you start then stop. It's a real lifestyle.
Essential oils ( some good and some bad) are sold at some nature stores, chiropractic offices, animal clinicals, and more, but you do not get educated when you purchase items off the shelf. I teach people how to incorporate the oils and plant-based products into their daily routine, ditch and switch out toxic products, provide customer service support, and then some.
But I'm not supposed to say much about how I run my business. “Don't make it look too hard.” “Don't make it look too easy.” Hot damn, so many rules! But I'll just go with real. I enjoy this. It's my purpose. I work hard and I'm compensated.
So don't make this network marketing thing weird. Don't discredit people. Don't discredit a product because someone makes money. And be respectful. :)
You may want to do this someday, or maybe even right now. So just know it's a real-deal business and you can do it!